Typically I expect any Branded Beanies to be low quality prints on a thin fabric headpiece. This is NOT that. This is a real toboggan. It is very thick and very warm even when it is snowing outside and the patch is an actual patch sewn on to the fabric. No screen printing. Super satisfied with the product which says a lot considering I paid $22.50 plus taxes for it. Which is about $15 bucks more than I have ever bought a toboggan for. Would for sure buy this or any other interest relative beanie again when I need a new one.